Indonesia loves a good soap opera. So, we created a fabulous four-part melodrama to promote the Chevrolet Spin.

We cast big names and made a big fuss with cinematic billboards. But the star of the show was always that dashing little family car, the Spin.

Sales rocketed, tears were jerked and we were nominated for a Webby.

N.B. Everything was written and approved in English before being translated into Bahasa. So hit the closed captions on YouTube.